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Onsite Conferences & Activities

Welcome to Hi & Fi Asia-China! Join global experts to explore cutting-edge solutions, breakthrough ingredients, and actionable insights shaping the food, health, and nutrition industries. This is your opportunity to dive deep into current market trends and network with industry thought leaders.

Please note: While most of the in-person sessions will be conducted in Chinese, we will provide English interpretation for the following key topics of international interest.

GPNi & ISSN Sports Nutrition Seminar

Organizers:  International Society of Sports Nutrition (ISSN), Sinoexpo Informa Markets
Time: 15 June 2026  13:00 – 14:00
Location: Hall 1.1 HUB, National Exhibition and Convention Center (Shanghai) (Booth No.11A80, near Gate 9)

1. Recovery Nutrition : The Core Role of Carbohydrates in Repair, Refueling, and Returning to Performance
Dr. Reid Reale
Head of Performance Nutrition, CISSN UFC Performance Institute / Registered Dietitian & Senior Sports Nutritionist
2. The Second Brain:Exploring the Science of Gut Health
Jacqueline Shang (Jackie)
Registered Practicing Dietitian & Registered Sports Nutritionist / Founder of The Nutritious Lifestyle

2026 Probiotics China Summit

Organizers: Health Products Association (HPA), Sinoexpo Informa Markets
Time: 15 June 2026  13:30 – 16:00
Location: Hall 4.1 HUB, National Exhibition and Convention Center (Shanghai) (Booth No.41L100, near Gate 15) 

1. Prebiotics, Probiotics, Postbiotics Latest Developments - A Global Perspective from the Official IPA
George Paraskevakos
International Probiotics Association, Executive Director
2. A Nutritional Solution to Break Anxiety and Strengthen Women's Inner Core
Dr. Yibing Ning
Kerry Senior Director of Innovation and Science Affairs for Asia-Pacific, Middle East and Africa Region
3. Functional innovative raw materials for human and animal intestines: Compliance paths and applications in China and the United States
Qiuli Yu
General Manager of the Food Division of CIRS
4. The application of intelligent solid-state fermentation technology in postbiotics and their functional food products with both medicinal and edible properties
Sichao Zhang
Postdoctor, Research Center Assistant of Tianjin Chuangyuan Biotechnology Co., Ltd.
5. The impact of probiotics on skin health and the SynBalance product solution
Chongfeng Diao
The business director of SynBalance

Decoding China's Health Consumer Market​

Organizers:  Sinoexpo Informa Markets
Time: 15 June 2026  14:30 – 16:30
Location: Hall 1.1 HUB, National Exhibition and Convention Center (Shanghai) (Booth No.11A80, near Gate 10)

1. Welcome Address from Informa Markets
Yannick Verry
Fi Brand Director, Informa Markets
2. New Growth Frontiers: 2026 Cross-Border Nutrition & Health Trends on JD Health
Kelly Chen
JD Health Cross-Border Nutrition & Healthcare – Senior Nutrition Investment Manager
3. 2026 New Trends in Food, Beverage and Health
James Gu
Head of Retail Research (East China), NielsenIQ
4. Regulatory Requirements for Imported Health Food and Ingredients in China
Leo Tian
Business Supervisor , Chemlinked

2026 Innovative Ingredients Seminar

Organizers: Health Products Association (HPA), Sinoexpo Informa Markets
Time: 16 June 2026  10:00 – 12:00
Location: Hall 4.1 HUB, National Exhibition and Convention Center (Shanghai) (Booth No.41L100, near Gate 15)

1. The Southeast Asian Dietary Supplement Market: Size, Landscape and Growth Secrets
Jing Zhou
TMO Group
2. The application of multifunctional small molecule citrus pectin in health food and special medical food
Yinghua Li
Doctor, Associate Professor, Chief Engineer for Functional Products Research at Zhejiang Guoyuan Kangpin Biotechnology Co., Ltd.
3. Sangbaining® Mulberry Leaf Extract synergizes with GLP-1 to deliver dual-action blood sugar control and fat reduction
Lanying Liu
The marketing manager of ACE Biotechnology Co., Ltd.
4. Sulforaphane, derived from broccoli, is a powerful natural antioxidant and boosts the Nrf2 detoxification pathway. The TrueBroc family of ingredients achieve optimal bioavailability
Tony Talalay
Brassica Protection Products CEO, Co-Founder

New Quality Protein Commercialization & Scene Innovation Forum

Organizers:  Daofoods Ventures, Sinoexpo Informa Markets
Time: 16 June 2026  13:00 – 15:30
Location: Hall 4.1 HUB, National Exhibition and Convention Center (Shanghai) (Booth No.41L100, near Gate 15) 

1. Welcome Remarks
Francis Zhang
Investment Director, Dao Foods Ventures
2. Reimagining the Food System: When Alternative Proteins Become the New Staple
Jianzu Cheng
President & CEO, Fushine Bio
3. Scaling the Intelligent Manufacturing and Commercialization of Mycoprotein
Wenqi Shan
CEO, Zhonggu Mycelium
4. Yeast Protein: From Functional Foods to Mainstream Foods in Real World Applications
Yunhai Dong
Senior R&D Engineer, Angel Yeast
5. Rebuilding the Future Protein Supply System Through Non Food Feedstocks and Artificial Intelligence
Yaxun An
CEO, X Food Bio

6. Panel Discussion: Mass Market Adoption and Monetization of Alternative Proteins

  • Moderator:
    Yi Fan, Founder & CEO, Pangjing Media
  • Panelists:
    All Keynote Speakers

7. Product Tasting & Networking

Winning in China’s Omega-3 Market: Supply Intelligence, Consumer Strategy & Education Tools

Organizers:  GOED, Sinoexpo Informa Markets
Time: 16 June 2026  15:30 – 17:00
Location: Hall 4.1 HUB, National Exhibition and Convention Center (Shanghai) (Booth No.41L100, near Gate 15)

1. Omega-3 Supply Chain Insights: Market Update
Dr. Aldo Bernasconi, PhD
Vice President of Data Science, GOED
2. Omega-3: China Consumer Trends
Liam Mather
Director of Corporate Affairs, WPIC Marketing + Technologies
3. Trust Upgrade: Building Omega-3 Industry Credibility and Consumer Trust
Vicky Lin
Marketing Communications Manager, GOED

Activity Zone

Import & Export Desk（Booth No. 11T01）
Co-organizer: Chemlinked
Get regulation updates, certified registration, and tailored solutions onsite, including registration, consulting, and compliance software at our Import & Export Desk.
Trend Zone（Booth No.11A32）
Co-organizer: Innova Market Insights
Visit the dedicated Trend Zone to explore a curated showcase of emerging global consumer behaviors and cutting-edge ingredient innovations.
Top Chinese Ingredients Showcase（Booth No.11A11）
Co-organizer: Mintel
Get hands-on with a selection of China's most representative and innovative ingredients